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The Killer App For Wireless? Still Voice
Wireless companies may be scrambling to offer next-generation messaging and data services to their customers, but new market research suggests the majority only want to use a mobile phone to call someone.
The report issued Monday by Research and Markets Monday said about 95 percent of all revenue generated by mobile operators is based on voice. The remaining 5 percent of the revenue, according to the Dublin, Ireland-based analyst firm, comes from messaging, with a less than 0.5 percent coming from data services such as General Packet Radio Service (GPRS), Wireless Application Protocol (WAP), Enhanced Data for GSM Evolution (EDGE), Bluetooth, 802.11, and the rest of all those new acronyms.
"New innovative uses of Short Message Services (SMS), both in permission based marketing models and in combination with TV, are looking more promising. However, all of these services will not reach more than 15 percent of total mobile revenue," Senior Manager Amy Cole said in her report
October 27, 2003 07:46 PM