February 19, 2008
Plan de Marketing Oportunidades de Negocios
Una Sociedad de Responsabilidad Limitada LLC Tipos de Empresas
Corporacion Subcapitulo S Tipos de Negocios
Una Corporacion Tipos de Negocios
Una Sociedad Tipos de Negocio
Como Estructurar Tipos de Negocios
El Plan o La Idea de Iniciar o Comenzar Su Propio Negocio Pequeño
Los Planes de Negocios para Comenzar un Negocio Pequeño Propio
Elementos Básicos de un Plan de Negocios
Posted by Ahorre at 10:42 AM
November 26, 2006
Tarjeta de Credito Latino Busineses
Tarjeta de Credito o Tarjetas de Credito o Latino Business o Trade Imports Exports
Posted by Ahorre at 11:20 PM
October 12, 2006
Prestamo de Carro / Linea de Credito para carros
Que Ola, se estan preparando varias compa�ias este mes para lanzar sus programas de prestamos. La solicitud del prestamo se hace via el internet. Prestamos de Carros / Linea de Credito para carros.
Posted by at 01:00 AM
December 16, 2005
Planes de Mercadeo
Mercadeo Plan de Mercadeo Comercializacion Distribucion Ventas Mercadotecnia
Posted by Ahorre at 11:18 PM
November 07, 2005
Negocio de Tarjetas
Negocio de Tarjetas Telefonicas Prepagadas
Posted by Ahorre at 10:49 PM
October 15, 2005
Tipos de Empresas de Crear Mi Propio Negocio
Tipos de Empresas de Crear Mi Propio Negocio
Posted by Ahorre at 09:02 AM
July 15, 2005
National Council of La Raza Hispanic Convention
By TERESA SICARD ARCHAMBEAULT More than 20,000 people are expected to attend the largest national Hispanic event of the year, which begins this weekend at the Pennsylvania Convention Center in Philadelphia.
The City of Brotherly Love will again, after seven years, host the conference of the National Council of La Raza, a civil rights and advocacy organization for Hispanics in the U.S.
"It's exciting to come back and compare the growth and opportunities this city has now for Hispanics," said Delia De La Vara, deputy vice president of the Strategic Communications Group from La Raza.
"Now there are more people in influential positions. Business in the Latino community has grown. There are more elected officials and the Hispanic populations has also expanded in Pennsylvania and New Jersey," said De La Vara.
The event, scheduled to start on Saturday and run through Tuesday, will bring key community leaders, government officials, business leaders, entertainers, humanitarian groups, activists and university students together from around the nation.
Among the government officials, will be Sen. Hillary Clinton, D-N.Y., and Gov. Anibal Acevedo Vila of Puerto Rico.
The conference will explore important topics that affect the Hispanic community in the U.S., such as immigration, health, housing, and education.
NCLR is the largest national organization within the Latino community, serving about 4 million Hispanics in the U.S.
Founded in 1968, NCLR began as a regional organization concerned primarily with providing basic support to Mexican-Americans in the Southwest. It is a private, nonprofit, nonpartisan, tax-exempt organization.
Now headquartered in Washington, D.C., it has affiliate offices in Atlanta, Chicago, Los Angeles, New York City, Phoenix, Sacramento, Calif., San Antonio and San Juan, Puerto Rico. Its main goal is to reduce poverty and discrimination and improve opportunities for Hispanic-Americans.
IF YOU GO
# The National Council of La Raza Annual Conference will be held at the Pennsylvania Convention Center, 1101 Arch St., Philadelphia, Saturday through Tuesday. For more information, visit www.nclr.org
Posted by Ahorre at 06:56 AM
June 26, 2005
Hispanic Owned Businesses
The Commerce Department Census Bureau reports that there are now 1.2 million Hispanic owned businesses in the U.S. These firms employed 1.4 million people and generated 1.86 billion in revenues. The largest number of Hispanic-owned firms (1 million) were sole proprietorships, unincorporated businesses owned by individuals. C corporations, all legally incorporated businesses except for Subchapter S corporations numbered 78,500. Hispanic Owned Businesses
Posted by Ahorre at 11:20 PM
March 27, 2005
Latina Fashion industry
By Linda Pliagas
Celebrities influence fashion perhaps even more than couture designers want to admit, so it’s no surprise that some of them have shifted from gliding on the red carpet to sitting in front of the drawing table.
Perhaps the most well-known Hispanic celebrity-turned-chic designer is Jennifer López. Her New York-based company, Sweetface Fashion LLC, which she shares equally with Alan Hilfiger—Tommy’s brother—is doing well in the teen market.
While executives at Sweetface would not disclose financial figures, the line’s branching out indicates growth: The company recently opened its first JLo by Jennifer López storefront in Moscow and plans to add more.
But López isn’t the only Latin icon with her own stamp on the apparel industry: Thalía, Daisy Fuentes, Lucy Pereda and even guitarist and singer Carlos Santana are following down the runway of prêt-a-porter (ready to wear).
The difference is that López partnered with an individual designer, while the others paired with powerful retailers, that often have design teams devoted to their projects.
Why are major department stores jumping on the Latin-inspired bandwagon? Mediamark Research found that Hispanic women spend more of their income on clothing than any other ethnic group in the United States. Hispanic consumers dished out just over $15 billion on clothes between September 2002 and September 2003, accounting for 9 percent of all apparel sold, according to NPD Group, a marketing consulting company.
df at Kohl’s
This spring, a new collection inspired by fashion model and television personality Daisy Fuentes bloomed at Kohl’s.
Kohl’s is a Wisconsin-based company that operates 542 stores in 36 states. Company President Kevin Mansell says the former Revlon spokeswoman was a perfect choice for their new brainchild. “Daisy Fuentes has strong name recognition among Kohl’s female shoppers, and our research shows that she appeals to a broad cross section of Kohl’s shoppers.”
The line, in development since June 2003, focuses on women’s apparel and will eventually include: shoes, jewelry and sleepwear. But Fuentes says she might not stop there.
“My goal is to make something for every single department at Kohl’s,” Fuentes declares, and half-jokingly adds, “If Kohl’s lets me, I’ll even come up with some new departments of my own.”
The most challenging aspect of her involvement in the line —she oversaw its complete development—was coming up with quality products at affordable prices, keeping in mind that the clothing is geared for the mature female consumer.
One of Fuentes’ favorites is a cashmere T-shirt, which comes in pink, gray, blue and black. “Not everyone can afford $300 for a cashmere sweater, but at $50 for a cashmere tee, you can’t afford not to have it.”
Fuentes, who previously hosted MTV’s House of Style and currently hosts and produces WE’s Style World, a weekly fashion magazine show, wanted to begin an apparel line for quite some time, but was hesitant to jump at the first opportunity that came along. She waited for the right company.
“It seemed like an obvious move because my career has revolved around fashion for so many years,” she concludes.
Thalía Sodí Collection at Kmart
Sexy Mexican singer/actress Thalía launched her collection last August with Kmart and now sells pants, active apparel, accessories, T-shirts, tanks, sweaters and embroidered denim pants. The collection will include junior and intimate apparel, handbags, jewelry and shoes.
“This new merchandise was designed and developed to meet the needs of the new American neighborhood—a melting pot of culture, lifestyle and trend,” says Julian C. Day, Kmart president and chief executive officer.
Thalía’s collection is inspired by a south-of-the border influence. Her color palette is bold, her shirts and pants are embellished with Aztec designs, and her shoulder-grazing earrings, amulets and crosses all have a Spanish flair.
“My collection is a dream come true,” Thalía stated in a company press release. “I am so excited to have created a line that has been inspired by my culture— showing its color, its passion and its greatness— and one that captures much of my personal style.”
Fabián Molina, senior designer on the Thalía Sodí Collection, foresees her denim jeans with crocheted details, mesh tops, frilly skirts, and graffiti prints—inspired by the star’s own personal artwork—to be collectibles this summer.
Besides showcasing her own brush strokes on the fabrics, Thalía is directly involved in the tiniest of stitches.
“Thalía is helpful in finding, drawing and describing the precise kind of detail she wants in her merchandise, down to the buttons and trim,” admits Molina. He adds: “Thalía is extremely involved in the design process. She works hand-in-hand with Kmart’s trend and product development team.”
Lucy Pereda at Sears
Dubbed the Hispanic Martha Stewart, Lucy Pereda, who hosts a weekly home decorating and entertaining show on Galavisión, En Casa de Lucy, has enjoyed success with her line since its inception last September at Sears.
The Lucy Pereda collection debuted in 227 stores nationwide and began in the realm of women’s apparel. This spring and summer, Pereda says the line will expand to include shoes, handbags, jewelry and sleepwear.
“To me, this is coming full circle to my origins,” Pereda says. “Before I started my television career, I studied design, which has been one of my passions since I have been a little girl.”
Pereda disclosed her new stylish secret weapon for spring: “We are launching a line of guayaberas for women. This is a large scale,” she proudly boasts. “They are so elegant and can be long sleeve or short.”
Pereda’s ladies guayaberas will either have a tapered silhouette or will have a regular straight fit. They will come in the classic white color, but for her summer collection, she plans on introducing them in an array of bright colors. They will be paired with capri pants or guayabera-style skirt.
Pereda also shares Fuentes’ frustration in pleasing women who desire superior styles at reasonable prices. “It’s been one of the biggest challenges—creating quality clothes with good fabrics that women can still afford.”
In addition to apparel designer, Pereda has also worked as a fashion model, journalist, producer and author.
Carlos Santana footwear by Brown Shoe Company
If Carlos Santana’s footwear line follows his musical career, Santana may become the new king of sexy footwear.
Developed four years ago, the Carlos Santana line is now in approximately 600 stores and can be found in major department stores, including Macy’s, and independent boutiques. His signature trait: mile-high heels. These stilettos are not meant to be worn by klutzy, hazard-prone women.
“We believe that stilettos are good for the heart, body and sole,” quips Rick Gelber, vice president and general manager of the Carlos Santana line at Brown Shoe Company.
The Santana consumer is something the company has given a lot of thought to. Their marketing efforts and design capture the heart and feet of chic ladies who have a flair for fashion and fun. “She is definitely a shoe lover,” Gelber says, describing their market. “She is in the store every two weeks shopping and is looking for fresh fashion all the time. She’s confident, sophisticated and feminine. She really wants to be noticed.”
The collection is directly inspired by the legendary musician, Gelber maintains. “He doesn’t design the footwear; we run everything through his team.”
When asked how Brown Shoe Company feels about this specialty line, Gelber replies, “It’s been great for the company. Carlos Santana has been around for 30 years as an icon. He’s a great person and a good citizen. He’s been great for charities. It’s the interpretation of this multicultural entertainer.”
JLO by Jennifer López
The original queen of celebrity-designed fashion, JLO by Jennifer López sells at Macy’s, boutiques and smaller-end stores throughout the country. Their user-friendly and attractive website (www.shopjlo.com) is also a marketing tool that allows online consumers to purchase her pieces directly.
Just like the girl behind the garb, the JLO line is sporty and chic. But just how involved is La López in her creations?
“Very involved,” claims Chris Pollucci, director of marketing for her company. “She serves as inspiration and oversees the final outcome of all product lines.”
When asked how the line is coming along, Pollucci states, “Great, [it’s] constantly growing.”
Indeed. What started out primarily as a casual sportswear and perfume line has branched out to include contemporary career wear, dresses, children’s apparel, jewelry, hats, handbags, outerwear and swimwear. If that didn’t cover the whole gamut of a well-dressed lady’s closet, Pollucci reveals that a lingerie line will soon debut.
The prospect of the JLO line reaching out even further into the fashion sphere is also left wide open. When asked if López will ever design the evening dresses that she is known for wearing, he replied, “Possibly.”
Posted by at 06:11 PM
December 06, 2004
New York Minimum Wage Increase
Republicans in the State Senate on Monday forced through a measure to gradually raise the minimum wage in New York State by $2 to $7.15 an hour by January 2007, overriding Gov. George E. Pataki's veto of the proposal. New York Minimum Wage Increase
Posted by at 10:15 PM
November 21, 2004
Cut your 2004 tax bill
You might be able to deduct sales taxes. Charities always need help. Act by Dec. 31 to get the biggest breaks on your 2004 return. By Jeff Schne
Your tax planning for your 2004 return should have started last December. It’s more complicated this time because the tax laws changed twice this year -- with the Working Families Tax Relief Act of 2004 and the American Jobs Creation Act of 2004. Cut your 2004 tax bill now
Posted by at 03:11 AM
November 19, 2004
Negocio.us - Negocio Hispanic Business
Pagina Web Negocio.us ahora ofrece información sobre Negocio Hispanic Business
Posted by at 08:55 AM
November 10, 2004
Hispanic Demographics - Hispanic Market
Hispanics are The Largest Demographic Group - For the first time since the start of the Census Bureau, Hispanics are on the rise and have established themselves as the largest minority group. They are not only large in number, but their buying power is on the rise from an estimated $500 billion. Due to this rise in population Hispanic culture has become increasingly integrated into the American lifestyle, as seen in radio, television, language, and cuisine. Hispanic Demographics - Hispanic Market
Posted by at 07:26 AM
October 21, 2004
Hispanic Demographics
Hispanics median age of 26.7 years, have "a younger age structure" compared to white America, which has a median age of 39.6. 3.51% birth rate. twice the national avg. 36% of population is less than 18 years of age.
* Hispanic household income is growing, with 38% earning over $40,000 in 1999 vs. 26% in 1994 . 3.5 million Hispanic HH earn over $40,000/year.
For more info on Hispanic Demographics
Posted by at 08:48 AM
July 29, 2004
Bilingual Healthcare Workers
by Dan Woog Monster
"I still don't know what they said to each other," a Texas nurse told NurseWeek magazine in 1999 after enlisting a hospital house cleaner to interpret for a patient who could not speak English.
Today, as immigration increases and a nursing shortage looms, the demand for bilingual healthcare workers is growing. The greatest need appears to be for Spanish-speaking nurses.
According to Minority Nurse Magazine, only 2 percent of all US registered nurses are Hispanic/Latino. While a higher percentage of nurses may be Spanish-speaking, non-Hispanics/Latinos may not be aware of cultural differences. Anita Holt, RN, MSN, and a professor of human services at Southwestern College in Chula Vista, California, cites several reasons Hispanics/Latinos may not consider a career in nursing, including limited knowledge of opportunities and lack of fluency in English.
Posted by at 08:54 AM
June 28, 2004
Wells Fargo Cuts U.S.-Mexico Consumer Remittance fee 20 Percent
Guadalajara, Mexico--(HISPANIC PR WIRE)--June 28, 2004--Wells Fargo & Company (NYSE: WFC) today announced a 20 percent fee reduction for sending remittances to Mexico from the United States through its InterCuenta Express(TM) product. The announcement was made here during the U.S.-Mexico Partnership for Prosperity meeting. Effective July 1, the transfer fee will be lowered from $10 to $8, with a transfer limit of $3,000 per business day. Wells Fargo Gold Pack customers – those who have purchased a bundled package of services including a checking account and ATM card – will also receive an additional $2 discount per transfer, resulting in a transfer fee of $6.
Posted by at 01:10 PM
June 23, 2004
Union Bank of California
Los Ángeles, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--23 de junio de 2004--La revista Fortune anunció en su edición del 28 de junio que Union Bank of California, N.A., recibió la posición número 4 en su lista anual de las “50 Mejores Compañías para Minorías”. También el banco recibió la clasificación más alta entre todos los bancos por sexto año consecutivo.
Según la lista de la revista, la mano de obra de Union Bank incluye el 55 por ciento de minorías de la cuales un gran porcentaje son hispanos (21 por ciento) y asiáticos (26 por ciento). Además, las minorías representan casi el 39 por ciento del directorio y la gerencia del banco.
Posted by at 07:08 PM
May 25, 2004
Bankmark Sees National Push in Hispanic Banks
Hispanic Banks SAN LUIS OBISPO, Calif., May 25, 2004 (BUSINESS WIRE) -- Inspired by the estimated $600 billion in Hispanic purchasing power in 2003 (Pew Hispanic Center); the projection that remittances to Hispanic and Latino nations will reach $20 billion per year in five years (Pew Hispanic Center); and the targeting of Hispanic consumers by large institutions, Hispanic entrepreneurs are taking steps to form their own community banks.
Bankmark, a consulting firm that specializes in opening new banks, is quoted in American Banker article 'Aspiring Hispanic Startups Boast an Edge' written May 11, 2004, as having said that they are, "working with several groups organizing banks to focus on the Hispanic market, with another five in the pipeline that could launch as early as 2005."
So where is this trend coming from? Realizing that Hispanics themselves are better judges of the financial services they need and are likely to utilize, these entrepreneurs feel they are in a better position to serve their own financial needs, including small business loans, savings accounts, remittances, and other basic services, as well as specialized services for the sophisticated Hispanic consumer.
And it's not just the border states that are generating interest. Bankmark has received inquiries from markets including Denver, Charlotte, and Washington D.C., which can likely be attributed to the fact that Hispanics have migrated from border states throughout the country, resulting in non-border states with second and third generation Hispanic residents who are assimilating to life and money in the U.S.
James C. Foster, a Denver-based money manager of Dominican descent, hopes to service and educate the Hispanic market in an effort to help them achieve the financial knowledge and success that has eluded many of them thus far, simply because existing financial institutions are failing to understand the financial priorities and language-based needs of the Hispanic consumer.
Julio Lopez-Brito plans to open a bank in Washington D.C. because "Even with larger competitors such as Bank of America Corp. making concerted efforts to court Hispanic consumers and business owners, there is enough room for a bank with a Hispanic focus, and Hispanic professionals who are both shareholders and customers."
According to Bankmark, industry consolidation does indeed create room for a new bank, though they feel the most successful are those that don't focus too narrowly on one segment of the population. "Minority bank implies that there is a limit to the customers you will serve," a Bankmark representative said. "But a community bank with a diverse and ethnically-oriented board serves everyone, and provides better opportunities for growth."
Though large institutions have already started to target Hispanic consumers through Spanish-speaking tellers and ATMs, Hispanic entrepreneurs and their community banks focusing on Hispanics will shortly be entering the market. And with their intimate knowledge of the Hispanic consumer, these banks will likely lead the way in the development of products and services that accommodate the Hispanic market.
SOURCE: Bankmark
CONTACT: Bankmark
Dan Hudson, 972-720-9000
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Copyright (C) 2004 Business Wire. All Rights Reserved.
Posted by at 06:16 PM
May 18, 2004
Hispanics $30 Billion home
Hispanic Workers Send Some $30 Billion Home
Latin American immigrants in the United States will send $30 billion—about 10 percent of their income—to families in their home countries this year, according to the first major survey of remittances, released Monday
Posted by at 06:28 PM
May 14, 2004
Remesas a Guatemala: más de $2 mil millones
Guatemala/EFE — El envío de remesas familiares de los guatemaltecos que viven en Estados Unidos podría superar los 2.700 millones de dólares en 2004, según las previsiones del Banco de Guatemala.
El presidente de la institución y de la Junta Monetaria , Lizardo Sosa, informó que entre el 1 de enero y el 29 de abril pasados el envío de remesas alcanzó los 807 millones de dólares.
Según el funcionario, ello representa un incremento de 197 millones de dólares respecto al mismo periodo del 2003, cuando ingresaron 610 millones de dólares.
“Si continúan a ese ritmo, durante el 2004 se recibirán 600 millones de dólares más que en el 2003”, subrayó el presidente de la banca central durante su acostumbrada rueda de prensa mensual para evaluar el comportamiento de la situación macroeconómica del país.
Sosa atribuye el aumento en el envío de remesas familiares a las bajas tasas de interés que se pagan en Estados Unidos, y por ello los guatemaltecos envían los recursos a su país donde, dijo, lo invierten en bienes raíces y ayudan a sus parientes.
No obstante, advirtió que cuando suban las tasas de interés en Estados Unidos el envío de las remesas a Guatemala será menor.
Durante el 2001 los más de 1,2 millones de guatemaltecos que viven en Estados Unidos, el 60 por ciento de ellos en condición de indocumentados, enviaron al país centroamericano 592 millones de dólares.
Pero en el 2002, las remesas aumentaron a 1.579 millones de dólares, y el año pasado alcanzaron una cifra récord de 2.106,5 millones de dólares, que podrían ser superadas en 2004, de acuerdo con Sosa.
Las remesas se han convertido desde el 2001 en la principal fuente de ingreso de divisas para Guatemala.
También se informó esta semana que las remesas enviadas por los salvadoreños en el exterior, principalmente en Estados Unidos, a sus familiares ascendieron a 773,8 millones de dólares entre el 1 de enero y el 30 de abril pasados, según una fuente oficial.
El Banco Central de Reserva (BCR) informó, en un comunicado, de que el monto total de las remesas recibidas en los primeros cuatro meses de este año fue mayor en un 20,4 por ciento respecto al mismo período de 2003.
Indicó que en abril, las remesas totalizaron 213,8 millones de dólares, mientras que en el mismo mes de 2003 el ingreso fue de 177,4 millones de dólares.
El Salvador percibió el pasado año 2003, un total de 2.105,3 millones de dólares en remesas familiares, 1.935,2 millones en el 2002 y 1.919,5 millones en el 2001.
Posted by at 09:33 AM
May 05, 2004
Wal-Mart reduce el costo de transferir dinero a México, justo a tiempo para el Día de las Madres.
Bentonville, AR--(HISPANIC PR WIRE)--4 de mayo de 2004--Wal-Mart acaba de hacer más económico el envío de dinero a México para que así sus clientes puedan festejar a sus madres y a sus seres queridos este Día de las Madres.
Wal-Mart ofrece trasferencias de dinero MoneyGram(R) en el Área de Servicio al Cliente en todas las tiendas Wal-Mart a través del país. El cargo de transferencia de dinero es exclusivo para los clientes que utilizan los servicios de MoneyGram(R) en las tiendas de Wal-Mart, manteniendo su compromiso de ofrecer precios bajos todos los días. A través de nuestra relación con MoneyGram(R), los clientes en los Estados Unidos pueden enviar fondos a México por un cargo fijo de $9.46 por cantidades de hasta $500, con un tipo de cambio competitivo. Este nuevo precio bajo de todos los días ahorrará a los clientes, justo a tiempo para el Día de las Madres, más del 40% en cargos de transferencia en comparación con el precio anterior de Wal-Mart.
“Nos sentimos orgullosos de ofrecer este servicio a bajo costo de transferencias a México en todas nuestras tiendas a través del país”, expresa Peggy Knight, directora sénior de mercadotecnia de productos para Wal-Mart Financial Services. “Tenemos un compromiso de ofrecer servicios convenientes y económicos que satisfagan las necesidades financieras de nuestros clientes.”
Los clientes que visiten su tienda Wal-Mart local en preparación para el Día de las Madres verán cuan fácil, conveniente y económico es mostrar a sus mamás cuánto las quieren. Con una visita al Área de Servicio al Cliente, pueden enviar dinero a México en sólo unos cuantos minutos, y sus familiares pueden recogerlo en México en una tienda Wal-Mart, Bodega Aurrerá, Superama, Suburbia o en muchos otros lugares convenientes de MoneyGram(R). Además, los remitentes recibirán una llamada telefónica de tres minutos gratuita para que avisen a sus familiares que el dinero está en camino. Los familiares que recojan su dinero en una tienda Wal-Mart, Bodega Aurrerá, Superama o Suburbia en México recibirán también, desde hoy hasta el 3 de junio, un certificado por 40 pesos para canjear en la tienda.
Casi la tercera parte de los hispanos que viven en los Estados Unidos envían dinero a sus familias residiendo en su país de origen. La temporada más importante para enviar dinero a México es alrededor del Día de las Madres. Las transferencias de dinero MoneyGram(R) están también disponibles para los países de América Latina y el Caribe. Los cargos de transferencia para esos países varían, pero también están disponibles en el Área de Servicio al Cliente a precios bajos de todos los días.
Wal-Mart Stores, Inc., opera en todos los cincuenta estados. Internacionalmente, la compañía opera en Puerto Rico, Canadá, China, México, Brasil, Alemania, Reino Unido, Argentina y Corea del Sur. Los valores de la compañía figuran en las bolsas de valores de Nueva York y del Pacífico bajo el símbolo WMT. El año pasado, Wal-Mart Stores, Inc., contribuyó más de $150 millones al apoyo de comunidades así como de organizaciones locales sin fines de lucro. Los clientes y los asociados recaudaron $70 millones adicionales en las tiendas y en los clubes.
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CONTACTO:
Lopez Negrete Communications
Carla Molina
832-295-2199
Posted by at 11:20 PM
April 29, 2004
Rent-A-Center, Inc., el mayor proveedor de bienes de renta con opción a compra
Plano, TX--(HISPANIC PR WIRE)--28 de abril de 2004--Rent-A-Center, Inc., el mayor proveedor de bienes de renta con opción a compra en los Estados Unidos, anunció el día de hoy que después de haber hecho una búsqueda a lo largo del país, escogiendo como su agencia oficial de publicidad hispana a The Cartel Group, con sede en San Antonio, Texas.
Trece agencias participaron en la selección inicial para ganar dicha cuenta hispana. De ahí quedaron tres finalistas. Aún y cuando Rent-A-Center estaba satisfecho con los resultados de su anterior campaña hispana, la empresa deseaba contratar una agencia que no únicamente aprovechara el ingenio y peculiar perspicacia en este mercado, sino que también demostrara habilidades de gran envergadura, así como experiencia en otros segmentos de mercado y en diversas industrias.
“Nuestros esfuerzos iniciales en el mercado hispano con Euro RSCG han resultado satisfactorios, sin embargo ahora estamos listos para llevar nuestros esfuerzos al siguiente nivel”, expresó Ann Davids, Vicepresidente de Publicidad en Rent-A-Center. “Creemos que The Cartel Group nos puede ayudar a alcanzar los resultados que estamos buscando”, agregó.
Victoria Varela, Directora Ejecutiva de The Cartel Group, expresó el orgullo de toda la agencia por esta decisión. “Rent-A-Center ofrece servicios extraordinarios y ha estado comprometido a servir con excelencia al consumidor hispano,” comentó. “Lo anterior, junto a la gran experiencia que en el mercado de venta directa al consumidor posee The Cartel Group, nos convierte en excelentes socios. Estamos seguros de los resultados.”
La agencia será responsable del posicionamiento estratégico de la marca, desarrollo y producción creativa para la televisión y los medios impresos, entre otras actividades.
The Cartel Group
The Cartel Group se encuentra entre las primeras 15 agencias de publicidad en el suroeste del país y es una firma de mercadotecnia y comunicación con sede en San Antonio. The Cartel Group ha administrado renombradas cuentas multiculturales recientemente. Adicionalmente, ha proporcionado soluciones integrales de comunicación para clientes en el mercado hispano durante mucho tiempo. Actualmente, The Cartel Group es la agencia oficial de publicidad Hispana de prestigiosas organizaciones como: el U.S. Army, JCPenney, Williamson-Dickie Manufacturing Co. y Latina Leadership Institute; y, tambien, es la agencia multicultural de Church’s Chicken. Visite la página de Internet de The Cartel Group en http://www.thecartel.com.
Rent-A-Center, Inc.
Rent-A-Center Inc. (Nasdaq:RCII), con oficinas centrales en Plano, Texas, actualmente opera más de 2,650 tiendas en todo el país, incluyendo Puerto Rico. Dichas tiendas ofrecen bienes duraderos de alta calidad, tales como: aparatos electrónicos, productos de línea blanca, computadoras, muebles y accesorios con flexibles contratos de renta, con opción a compra, que por lo general le permiten a los consumidores ser dueños de la mercancía al final del período de alquiler acordado. La Compañía también es dueña de ColorTyme, Inc., propietaria de 325 franquicias de tiendas de renta con opción a compra. Para obtener más información sobre Rent-A-Center, visite su página de Internet en http://www.rentacenter.com.
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CONTACTO:
Rent-A-Center, Inc.
972-801-1163
o
The Cartel Group
210-865-8299
Posted by at 08:52 AM
October 30, 2003
Discount retail giant Wal-Mart
Discount retail giant Wal-Mart is poised to bring is supermarkets to Southern California, sparking labor strikes and lockouts as unionized workers fear competition from non-unionized Wal-Mart stores. Columnist Steven Pearlstein was online to talk Wal-Mart as a symbol of the hyper-globalization of the economy. A transcript follows. Read his column on this topic: "Wal-Mart's Hidden Costs."
Wal-Mart shows that it's money that makes the world go around, and people are an expense to be minimized.
They buy products made by the world's lowest paid manufacturers, sold by America's least expensive employees, using a delivery system implicitly subsidized by the American taxpayer through the highway and water-port systems. All to deliver (on average) low-quality, high-replacement goods at the lowest possible price.
Aren't Waltons five of the twenty richest people in America, or something like that? Huxley couldn't see far enough into the future when he names "Ford."
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October 21, 2003
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