April 28, 2010
comScore Media Metrix in Mexico
Mexico comScore Media Metrix - Strong industry support has emerged following last month’s announcement that comScore, Inc. a leader in measuring the digital world, will be launching the Media Metrix 360 ‘panel-centric hybrid’ solution to digital audience measurement in Mexico. The new service, which will be available in Mexico in late 2009, combines panel and server-side approaches to understanding digital consumer behavior, providing a ‘best of breed’ approach to audience measurement. The enhanced methodology will account for the full universe of Internet usage, including traffic from Internet cafes and mobile devices.
Posted by Hispanic Blog at 08:33 AM
US Retailers Social Media Holiday Marketing
Retailers Social Media Holiday Marketing - More than half of retailers are including social media in their marketing strategies, according to a new BDO Seidman Survey. Of those who reported plans to use social media, 76% are focusing on Facebook, 50% on Twitter, 14% on MySpace and 14% on YouTube. Retailers are throwing money behind social media, but is the strategy paying off? Please observe five retail-social-media strategies.
Posted by Hispanic Blog at 08:30 AM
July 20, 2008
Spanish Websites in the United States
Second Generation Hispanics - Online Marketing Lead Generation - Social Media Search Results - The Hispanic Youth Market - Corporate Social Network Sites
Posted by Hispanic Blog at 07:05 PM
October 19, 2004
Mercado Hispano
Estados Unidos tiene la cuarta población de hispanos de toda América, sólo por debajo de México, Colombia y Argentina. Es como un país dentro de otro. Una población que sobrevive con sus hábitos, costumbres; con sus creencias religiosas, con su historia, su folklor, su música, pero sobretodo con su lengua, con su idioma! Don Manuel Alvar (Q.E.P.D) en uno de sus últimos artículos decía: "Olvidamos que en el mundo hispánico nada dicen la raza, ni la condición social y sólo la lengua es el vínculo que nos une" Y en Estados Unidos son 34 millones 750 mil voces las que se hablan y se escuchan en ese mismo idioma : el español. Mercado Hispano
Posted by Hispanic Blog at 10:40 PM
April 05, 2004
HISPANIC Magazine Celebrates a New Look With Paulina Rubio
MIAMI, March 29 /PRNewswire/ -- International pop star Paulina Rubio, who is on the cover of HISPANIC Magazine's April issue, will join the magazine's staff and invited guests to officially launch the redesign of the national glossy next week. She will headline a launch party in Miami on April 6 in which the magazine's modern new look will be unveiled.
"It's a modern look that captures the essence of our magazine and the grandness of our mission," says Hispanic Publishing Group publisher and CEO Sam Verdeja. "We cover our people and our issues like no one else."
"Since we were born 16 years ago in April, this month's issue seemed perfect for launching our new look," says HISPANIC editor Carlos Verdecia, adding that the new design is more reader-friendly, featuring modern typography and a more effective use of photography. The magazine even redesigned its cover masthead -- "something not many magazines feel confident enough to do," Verdecia points out.
The reception will begin at 6 p.m. at the Four Seasons Hotel in Miami. Rubio, a Latina superstar with a new hit album and plans to record her first English-language CD, will join HISPANIC staff for a press conference at 4 p.m. to introduce the magazine's new design before the celebration.
HISPANIC Magazine is the largest English-language, general-interest monthly in the United States, with a circulation of more than 280,000 copies. It is owned by Hispanic Publishing Group, which also publishes HISPANIC Trends, a business magazine, and HispanicOnline.com, a Latino web pioneer featuring updated news, information and entertainment for Hispanic Americans. Hispanic Publishing Group is 100% Hispanic-owned. HISPANIC Magazine
CONTACT: Barbara Cueto, +1-305-774-3564, or bcueto@hisp.com, or LourdesCastillo, +1-786-301-4215, or LMClourdes@aol.com, both of LMC Communications,for HISPANIC Magazine
Web site: http://www.hispaniconline.com/
Posted by at 09:48 PM
October 19, 2003
comunidad latina será el mercado más solicitado en materia cinematográfica
La comunidad latina será el mercado más solicitado en materia cinematográfica en los próximos años debido a la alta demanda que tienen las películas en español y al fuerte poder adquisitivo que tienen los hispanos en Estados Unidos.
Julio Noriega, gerente de la división de cine de Venevisión Internacional, explicó que la comunidad hispana va al cine un promedio de 11 veces al año, lo cual la pone entre los grupos étnicos que más visitan las salas de proyección.
“En general, el 40% de los hispanos es muy cinéfilo y nuestros estudios muestran que por lo menos una vez al mes van al cine”, explicó Noriega durante la conferencia México California Film Review, organizada por la Cámara de Comercio de México-Estados Unidos.
Posted by Hispanic Blog at 10:45 PM