« US Retailers Social Media Holiday Marketing | Hispanic Blog | Negocios Rentables con Latino Blogs »
comScore Media Metrix in Mexico
Mexico comScore Media Metrix - Strong industry support has emerged following last month’s announcement that comScore, Inc. a leader in measuring the digital world, will be launching the Media Metrix 360 ‘panel-centric hybrid’ solution to digital audience measurement in Mexico. The new service, which will be available in Mexico in late 2009, combines panel and server-side approaches to understanding digital consumer behavior, providing a ‘best of breed’ approach to audience measurement. The enhanced methodology will account for the full universe of Internet usage, including traffic from Internet cafes and mobile devices.
Hispanic Blog April 28, 2010 08:33 AM