« Latina Fashion industry | Hispanic Blog | What is Word of Mouth Marketing? »

Why Credit Cards Expire?

Ahorre Tiempo y Dinero

Plastic doesn't go bad, but the magnetic strip on the back does. Besides, it gives your bank a nice excuse to keep in touch. Tarjetas De Credito

Q: What does your credit card have in common with a carton of milk?

A: Both have an expiration date.

But while it makes sense that dairy products go bad, what gives with the don't-use-after date on plastic?

The truth is that different companies include it for different reasons. But in most cases, issuing banks and credit card associations like MasterCard and Visa cite fraud protection and the lifespan of the magnetic strip as the main reasons to include an expiration date on cards.

"It's pretty much two reasons," says Seth Eisen, spokesman for Visa USA. "The first is cardholder security, to protect against identity theft and fraud."

Betty Reiss, spokeswoman for Bank of America, agrees. "It provides another verification point," she says.

Expiration dates tend to be more effective as another layer of fraud protection when transactions are processed manually, says Lynne Strang, vice president of communications for the American Financial Services Association, a trade association for companies that issue credit.


In the United States, the expiration date becomes "less significant" for fraud prevention "because most transactions are authorized electronically," she says.

The second reason for an expiration date? Unlike a diamond, plastic isn't forever. "The magnetic strip disintegrates over three to four years," says Janis Tarter, spokesperson for Citi Card.

Sometimes the magnetic strip "gets worn off or gets cracked," says Eisen. By supplying new cards on a regular cycle, the companies insure that "the magnetic strip is functioning the way it was intended," he says.

"There also might be updates on that magnetic strip," Eisen says. "It allows the issuer to update that information."

The lifespan of a credit card is "at the issuer's discretion," he says, meaning it's the issuing bank or credit union that decides your card's shelf-life. "The average is approximately three years," he says.

Tarjetas De Credito

Ahorre April 2, 2005 12:33 PM | Abogados Hispanos | Hipotecas

| Abogados

Abogados Credito | Abogados Dinero | Abogados Negocios | Abogados Prestamos | Abogados Casas | Abogados Fraudes | Abogados Impuestos | Abogados Seguros | Abogados Estados Unidos | Abogados Estados Unidos | Derechos Estados Unidos | Abogacia en los Estados Unidos | Consulado Mexico Consulate | Mapas Tijuana Maps | Abogados de Inmigración